What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Perhaps it’s happened to you too. If you’ve clicked on an interesting image or piece of content only to find that you clicked through an online advertisement, you may be missing the lines between content and advertising. Their dichotomy is not new: television networks have been thinking about the distinction for over 60 years. Can their models reveal anything about the future direction of online advertising?
Continue readingSite advertisements can interfere with content and disrupt layout. Yet they are most often part of website requirements, forcing IAs to come up with strategies for incorportating them. Is there a graceful way to handle ads online?
Continue readingBuying new clothes and looking at current fashions is usually much more interesting and exciting than digging through one’s closet or laundry hamper. However, there is a lot one can learn by stopping and taking a minute to examine one’s own clothes…
Continue readingAssume that you are in charge of a development project and you have about $10,000 to spend on usability. What is the best way to use the money? What is the right thing to do for the organization? What will be best for customers?
Continue readingPersonas ought to be one of the defining techniques in user-focused design, but they’ve unfortunately become more of a check-off item than a useful tool. So how did we get here?
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