What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Buying new clothes and looking at current fashions is usually much more interesting and exciting than digging through one’s closet or laundry hamper. However, there is a lot one can learn by stopping and taking a minute to examine one’s own clothes…
Continue readingAssume that you are in charge of a development project and you have about $10,000 to spend on usability. What is the best way to use the money? What is the right thing to do for the organization? What will be best for customers?
Continue readingPersonas ought to be one of the defining techniques in user-focused design, but they’ve unfortunately become more of a check-off item than a useful tool. So how did we get here?
Continue readingEntertainment, education, and collaboration software is often used by two or more people simultaneously. Each of these groups has a different set of needs and expectations, and each can be modeled as a group persona, rather than as individual users.
Continue readingWe spend a lot of time talking about the visual identity of a project, but who thinks about its audible identity? Do we need to consider it at all? By learning to consider audio as an important design parameter, we just might learn something…
Continue reading