Personas ought to be one of the defining techniques in user-focused design, but they’ve unfortunately become more of a check-off item than a useful tool. So how did we get here?
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What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Extending a Technique: Group Personas
Entertainment, education, and collaboration software is often used by two or more people simultaneously. Each of these groups has a different set of needs and expectations, and each can be modeled as a group persona, rather than as individual users.
Continue readingWhy Is That Thing Beeping? A Sound Design Primer
We spend a lot of time talking about the visual identity of a project, but who thinks about its audible identity? Do we need to consider it at all? By learning to consider audio as an important design parameter, we just might learn something…
Continue readingLocation and Presence in Mobile Data Services
The emergence of a handful of popular mobile data services has changed the way we interact with our phones. Now, several technologies on the immediate horizon are about to change the way we (and our phones) interact with the world. Imagine…
Continue readingThe Information Architecture of Email
At least several times a year, I try (I really do) to set up folders to sort my email. I am an information architect, after all. Setting up folders is, according to my job description, my area of expertise. Actually, I suck at setting up folders for email.
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