How Do You Gauge the Success of a VR Experience?

Written by: Jake Whiting

Stepping into an artificial world is an exceptional experience, but just how do you gauge the success of a virtual reality (VR) experience?

Well, there are many different methods to gauge success, and each method gives different results. VR is used in a variety of industries—primarily in gaming—but it has been used for informative 360-degree videos and tours of buildings. Despite the different purposes, the success of these experiences can be gauged using the same methods.

Within this article, we will go through the different ways the gaming industry gauges the success of a VR experience.

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Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

Written by: Kevin George

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed.

According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to new lists—to subscribers who have not received an email from you before—are not included in this calculation because they usually have more unsubscribes. Your industry also influences the number of unsubscribes you get. An agreeable unsubscribe rate is below 0.5%, and you should work on creating better emails if your unsubscribe rate exceeds that.

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Benchmark Your UX at All Costs

Written by: Ben Rogers

In the user experience (UX) industry, benchmarking is a practice that measures the usability of a website. Benchmarking helps the UX researcher understand the current state of the site so the team can attack problem areas and improve them.

It is very difficult to fix or improve something when you don’t know what is wrong. Imagine taking your poorly-performing car to the mechanic and they ‘fix it’ without running any diagnostics or tests. They may change the spark plugs, rotate the tires, and add a few decals but will most likely miss identifying and addressing the root problem. This is similar to approaching a site redesign without first identifying its problems with real site users.

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10 Practical Tips for Increasing the Impact of Your Research Insights

Written by: Mike Katz

User experience (UX) researchers tasked with improving customer-facing products face many challenges on a daily basis—perhaps none more daunting than translating their research insights into positive change. This article presents 10 tips I have learned over the course of my career to help UX researchers increase the impact of their research insights in applied settings. These tips are intended primarily for in-house research teams, but they may apply to consultancies as well.

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