Discovery, Research, and Testing

The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online marketing, conversion rate optimization, and user experience design have a wide range of online tools…

Design research has always been about qualitative techniques. Increasingly, our clients ask us to add a “quant part” to projects, often without much or any additional budget. Luckily for us, there are plenty of tools available to conduct online surveys, from simple ones like Google Forms and SurveyMonkey to more elaborate ones like Qualtrics and…

Collecting data about design is easy in the digital world. We no longer have to conduct in-person experiments to track pedestrians’ behavior in an airport terminal or the movement of eyeballs across a page. New digital technologies allow us to easily measure almost anything, and apps, social media platforms, websites, and email programs come with…

March 10th, 2015

A Beginner’s Guide to Web Site Optimization—Part 3

Communication and team and tool selection

Web site optimization has become an essential capability in today’s conversion-driven web teams. In Part 1 of this series, we introduced the topic as well as discussed key goals and philosophies. In Part 2, I presented a detailed and customizable process. In this final article, we’ll cover communication planning and how to select the appropriate team and tools to do the…

In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. I’d like to switch gears now and talk about more tactical stuff, namely, process. Optimization process Establishing a well-formed, formal optimization process is beneficial for the following reasons. It organizes the workflow and sets clear…

January 13th, 2015

A Beginner’s Guide to Web Site Optimization—Part 1

Practical advice for starting and running your own A/B testing program

Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. In this series, I’ll present a detailed, practical guide on how to build, fine-tune, and…

This article is a guide on what to expect, and how to get the most from your UX researcher–a user manual, if you will. You will invest a lot in your researcher and you deserve the greatest return. You should have high expectations for this critical component of your UX team, and following the recommendations…

StartX, a nonprofit startup accelerator, recently devoted an entire day to the role of design in early-stage companies. One panel included Laura Klein, Todd Zaki-Warfel, Christina Wodtke, and Mike Long. Each panelist had made their mark on how design is done in start-ups: Laura wrote the influential O’Reilly book on UX for Lean Startups, and…

An important part of any user experience department should be a consistent outreach effort to users both familiar and unfamiliar. Yet, it is hard to both establish and sustain a continued voice amongst the business of our schedules. Recruiting, screening, and scheduling daily or weekly one-on-one walkthroughs can be daunting for someone in a small…

Page 1 of 612345...