I am a firm believer that success starts with the statement of work (SOW). An appropriate and attainable SOW determines whether my team of UX designers and researchers get the time and activities we require to fully understand a client’s needs and fashion a suitable solution. Regrettably, we often work within overly prescriptive SOWs that dictate a solution before we have a chance to understand the problem. One reason projects are poorly scoped is our clients’ discomfort with ambiguity. Clients
Continue readingRecent Posts
Biased by Design
Back in the mid-90s, as the personal computer was booming, I was just your fairly average tween with a Skip-It™. I spent my summers in the California sunshine counting: 100, 208, 300, 986, always aching to get to 1,000. While my parents worked long past sunset, I played on the sidewalk of my parents’ company, Design Matters. Before it was a podcast, Design Matters—one of the first agencies in the San Francisco Bay area—was my personal experience with design. My
Continue readingWhere Do Design and Business Strategy Meet? Design Thinking
Design is a logical art. It’s the thought process behind the first mark on a page. It’s empathy applied systematically. It’s creative through abductive reasoning. In other words, designers are no strangers to strategy. Yet even designers themselves forget that the world of design is much larger than mockups and prototypes. This “capital D” conception of design is often referred to as “design thinking,” a problem-solving framework that can be applied across any number of problem domains and at any
Continue readingBook in Brief: Living in Information
Editors’ note: This “Book in Brief” feature here on Boxes and Arrows is from Living in Information: Responsible Design for Digital Places by Jorge Arango. We’ll publish an excerpt, up to 500 words, of your book. The catch is that we’ll only publicize one book a month; first come, first serve. Other rules will certainly occur to us over time. Hit us up at idea at boxesandarrows.com. Chapter 4: Engagement You walk into the kitchen with the intent of making a sandwich, when
Continue readingHow to Create a Smart Home Product People Actually Want to Use
For all the hype around the Internet of Things, most people are still content to control their homes manually. A recent Gartner survey found that they don’t mind getting up to adjust the temperature or turn off the lights, and 58 percent of respondents actually prefer the idea of standalone devices to connected ones. If you’re scratching your head, you’re not alone. If having a connected home makes life easier, why are consumers so skeptical? Who wouldn’t want to control
Continue reading