The following is a composite of experiences I’ve had in the last year when talking with startups. Some dialog is paraphrased, some is verbatim, but I’ve tried to keep it as true as possible and not skew it towards anyone’s
Continue readingCategory: Process and Methods
Simplify your work and your life by learning the tools and techniques that authors have used to conquered gnarly problem spaces. From avoiding burnout to doing scrappy research on a shoestring budget, you’ll benefit from their experience, avoid making the mistakes they made, and go on to make all new mistakes of your own. (Then contribute your learnings back to us!)
Guerrilla Usability at Conferences
Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and
Continue readingThe Creative Impact of Improvisation
Improvisation is a very old and time-tested form of theater. The earliest use of improvisation is found in records of a Roman farce performed in 391 BC. Given its long history, it’s surprising to me that in our modern world,
Continue readingBuilding the In-house Design Agency
The first article discussed the pros and cons of different UX team structures. For companies that depend on user experience for business success, a strong internal team is essential. But how do you get there from here? Having built one
Continue readingHow to Breathe Life Into Personas
Personas are essential when you are working on a project and don’t know the target audience very well. For instance, not every designer has experience in fashion or banking. Creating a model of your target audience may help you and
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