Just before the 2020 new year, we decided it was a good time to refresh the Boxes and Arrows brand identity, a time to start a fresh decade with a fresh logo. And, after a few weeks at the drawing board, we’re liking the results.
To us, the new, dynamic, and pleasingly symmetrical icon—a box made of arrows—represents the emerging dimensions of information spaces, greater interconnected continuity between people, and an ever-expanding collection of knowledge which we hope to bring to our readers.
Continue reading An Out of the Box Rebranding
Designing for All Users by Starting at the Beginning
Far too often, products are designed to meet the needs of the typical user. As a user experience researcher, I’m always cautious about defining the “typical user” for any of the digital or physical products I work on. My UX research has included work on business processes, websites, services, software platforms, digital games, physical products, and physical properties.
I prefer to use a usage maturity matrix and design to meet the range of functional priorities of our users.
Continue reading Focus on Usage Maturity: Part I
- Usage maturity is a measure of users’ comfort and familiarity with and degree of use of a product.
- A usage maturity matrix defines the functional priorities at each level of usage maturity.
- The matrix lists beginning, proficient, and advanced level functional priorities and can expand to include novice and expert levels to account for greater complexity.
In the spring of 2002, Christina Wodtke and David Bloxom had a three-buck-chuck infused afternoon and came up with Boxes and Arrows.
That kid is now 17 and, like a teenager heading off to college, Boxes and Arrows — and, more importantly, its staff of three — is going to take a little time to think about things to come. This means migrating our hosting, adopting a new look, and optimizing our content, along with solving any technical issues of the past.
We’ll be back in January 2020, ready for adulting and ready to make everyone proud.
Looking through my parents’ storage boxes, I found letters that my mother and father sent one another prior to my existence. This unfathomable world was decades away from mobile phones, public internet connectivity, and social networking. Along with explanations of humorous or ordinary everyday episodes and proclamations of love, the letters included doodles, crossed out words, and long postscriptums. I don’t know if my mother or father ever dabbed some perfume on their letters hoping to evoke butterflies in the other’s stomach; it would not have been out of place.
Continue reading Don’t Send Personal Messages Through LinkedIn (Unless You Want People to Hate You)
How introverted designers and design leaders can operate successfully in a world where the extrovert ideal is desired.
In Susan Cain’s 2012 Ted Talk, “The Power of Introverts,” she said that we live in a world where the extrovert ideal is desired. As a leader in design, this certainly feels true for me.
When people paint a picture of what a leader looks like, it often looks like this: A leader commands the center of attention. A leader is outgoing, talkative, and dominant. A leader is able to deliver charismatic speeches, rallying large audiences at a drop of a hat. A leader is the ultimate salesman; people hang onto their every word, waiting for their next one with bated breath.
Continue reading Design Leadership for Introverts
In the world of user research, no idea is a bad idea.
If you have an idea for a great piece of research, act on it. In fact, your first epiphany is the seed from which all great things will grow. Your idea will eventually shape your hypothesis—your very best idea. This is your proposed explanation based on your current and limited evidence, paving the way from your starting point.
The investigation to follow is where your user research comes in.
Continue reading The Lessons Learned Running User Research Interviews
From the moment a user lands on your website until they either leave or convert into a customer, a series of steps lead them from one point to another. Buyer personas represent your typical customer and help address pain points your customers have as well as predicting actions specific audiences might take. About 63 percent of marketers use buyer personas when creating content.
From my experience, here are some steps to help improve your user’s journey once you develop your target audience’s unique buyer persona.
Continue reading How to Improve the User Journey on Your Website
In May and November of 2018, I traveled to Norway to do user research. I don’t have any depth of experience with Norwegian culture. What follows is my outsider’s view and interpretation. I doubt it’s the whole story.
I tried hard to understand my surprising findings by chatting with Scandinavian friends and by researching cultural norms, but there are always limitations in how much an outsider can truly understand.
I still have more questions than answers.
Continue reading No! We’re Not All Just the Same
I remember a graduate student once asking me if she should continue on to a PhD program after completing her master’s degree. I asked her what she thought the benefits were to getting a PhD; she responded that having a PhD would put her on a faster track into management.
Her thinking was driven by a common and faulty assumption held by many—that eventually, to progress in your career as a UX professional, you have to become a manager.
The truth is, there are many career paths for UX professionals, including many leadership roles that don’t require managing people. In fact, organizations typically need a balance of managers and high-ranking individual contributors (meaning not managing people) to tackle varying leadership responsibilities that require different skill sets.
Continue reading So you want to be a UX manager?
My story of discovering, first-hand, how important psychological safety is to teams pinning their innovation hopes on frameworks like design thinking.
I sat up from the exercise mat I was lying on and pushed myself off the gym floor. I hustled over to the window sill where my jacket, water bottle, and phone sat. I anxiously fumbled to unlock my phone and to tap the rewind button on the audio book, Dare to Lead, I was listening to so I could hear the last part once more.
The author, Brené Brown, was reciting a thought she always imparts to the leadership teams she coaches at the very start of their engagements.
Continue reading Somewhere Between Vulnerability and Design Thinking