The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online marketing, conversion rate optimization, and user experience design have a wide range of online tools that can guide you through this process smoothly. Many companies use only one or two tools that they are familiar with, but that might not
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Mystical Guidelines for Creating Great User Experiences
The Jewish Torah teaches that the Creator created our world through ten utterances–for example, “let there be light.” The Jewish mystical tradition explains that these utterances correspond with ten stages in the process of creation. Every creative process in the world ultimately follows this progression, because it is really a part of the continual unfolding of the world itself, in which we are co-creators. This article aims to present an overview of the mystical process of creation and principal of
Continue readingUX One-liners
A little background to start: I’ve had the honor of working as a designer-in-residence for General Assembly’s User Experience Design Immersive Pilot Program (UXDI) from June through July. Our team built, launched, and taught a UX course 5-days a week, 8-hours a day, for 8-weeks straight. It was quite the challenging, yet rewarding experience. However, learning from our approach, I found something about the way we bring people into the fold that we can stand to improve. We instructors spent
Continue readingIA Summit 10 – Day 1
The IA Summit was held in Phoenix, AZ from April 9-11. Boxes and Arrows captured many of the main conference sessions from Day 1, Friday, April 9. Enjoy!
Continue readingIA Summit 10 – Whitney Hess Keynote
In her closing Keynote at the 2010 IA Summit, Whitney Hess calls the UX community to charge outward with our shared mission and “cross the chasm” to real leadership.
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