Mystical guidelines for creating great user experiences

The Jewish Torah teaches that the Creator created our world through ten utterances–for example, “let there be light.” The Jewish mystical tradition explains that these utterances correspond with ten stages in the process of creation. Every creative process in the world ultimately follows this progression, because it is really a part of the continual unfolding…

February 3rd, 2015

A Beginner’s Guide to Web Site Optimization—Part 2

The optimization process

In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. I’d like to switch gears now and talk about more tactical stuff, namely, process. Optimization process Establishing a well-formed, formal optimization process is beneficial for the following reasons. It organizes the workflow and sets clear…

January 20th, 2015

Enhancing the Mind-Meld

A Case of UX Knowledge Transfer

Which version of the ‘suspended account’ dashboard page do you prefer? Version A       Version B     Perhaps you don’t really care. Each one gets the job done in a clear and obvious way. However, as the UX architect of the ‘overview’ page for a huge telecom leader, it was my job…