In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. I’d like to switch gears now and talk about more tactical stuff, namely, process. Optimization process Establishing a well-formed, formal optimization process is beneficial for the following reasons. It organizes the workflow and sets clear…
January 20th, 2015
Enhancing the Mind-Meld
A Case of UX Knowledge Transfer
Which version of the ‘suspended account’ dashboard page do you prefer? Version A Version B Perhaps you don’t really care. Each one gets the job done in a clear and obvious way. However, as the UX architect of the ‘overview’ page for a huge telecom leader, it was my job…
January 13th, 2015
A Beginner’s Guide to Web Site Optimization—Part 1
Practical advice for starting and running your own A/B testing program
Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. In this series, I’ll present a detailed, practical guide on how to build, fine-tune, and…
Previously
January 6th, 2015
Grow Your Career without Leaving Your Company
December 23rd, 2014
Designing for Harmony
December 16th, 2014
Plateaus are Harder Than Mountains
November 18th, 2014
When Information Design is a Matter of Life or Death
October 7th, 2014
Teaching/Learning UX: Considerations for Academic-Industry Partnerships
September 30th, 2014
UX Researcher: A User’s Manual
September 23rd, 2014
Redesign Democracy: Dare to Think Big
September 16th, 2014
Five Things They Didn’t Teach Me in School About Being a User Researcher
August 26th, 2014
The Right Way to Do Lean Research
July 29th, 2014
User Experience Research at Scale
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