Enhancing the Mind-Meld

A Case of UX Knowledge Transfer

Which version of the ‘suspended account’ dashboard page do you prefer? Version A       Version B     Perhaps you don’t really care. Each one gets the job done in a clear and obvious way. However, as the UX architect of the ‘overview’ page for a huge telecom leader, it was my job…

January 13th, 2015

A Beginner’s Guide to Web Site Optimization—Part 1

Practical advice for starting and running your own A/B testing program

Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. In this series, I’ll present a detailed, practical guide on how to build, fine-tune, and…

January 6th, 2015

Grow Your Career without Leaving Your Company

When I wanted to make a career shift to information architecture, I was reluctant because I loved the team I worked with. So instead of leaving to find the right work, I tried to start doing it where I was. What follows are my recommendations on how to make similar moves. It’s not rocket science,…