Search Results for: content strategy

Foundational Thinking / Process and Methods / User Centered

We Don’t Research. We Build.

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The following is a composite of experiences I’ve had in the last year when talking with startups. Some dialog is paraphrased, some is verbatim, but I’ve tried to keep it as true as possible and not skew it towards anyone’s advantage or disadvantage. As professionals in the user-centered design world, we are trained and inclined to think of product design as relying on a solid knowledge, frequently tested, of our potential users, their real-life needs and habits. We’ve seen the

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Reviews

The Distant Summit of Enterprise Design

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Lately, I have been fascinated by mountain climbing. I am reading every book that I can find on the subject. As I sat down to write this review, I found the mountain climbing as a metaphor for enterprise design sticking with me. Milan Guenther’s book Intersection does an excellent job of showing us the view of enterprise design from the top of the mountain. Yet, I came away from reading it without the necessary lessons one gains from actually climbing

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Content Strategy / Foundational Thinking / Interfaces

Is the iPad mobile?

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My Android phone died on the train when I was several stops away from my destination. I should have remembered where I was supposed to get off, but, like everyone else, I rely on technology to offload cognitive processes when I should be using my brain. Wait, I thought, I have both my iPad and my laptop in my backpack. I felt ridiculously conspicuous pulling out either just to check Google Maps. Between the two, I chose the iPad. It’s

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Foundational Thinking / Professionalism / Workplace and Career

A Perfection of Means and a Confusion of Aims

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“A perfection of means, and confusion of aims, seems to be our main problem” – Albert Einstein My work involves helping people to understand how to best plan circumstances in which users are engaged and satisfied with their experience. Yet, I do not call myself a user experience designer. I am an information architect. I work on clarifying information and the structure it should take to best enable understanding. I create maps, controlled vocabularies, diagrams, flows, hierarchies, and statements of

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