Learning From Others Archives - Page 2 of 30

July 17, 2018 Learning From Others / Workplace and Career

Biased by Design

Back in the mid-90s, as the personal computer was booming, I was just your fairly average tween with a Skip-It™. I spent my summers in the California sunshine counting: 100, 208, 300, 986, always aching to get to 1,000. While my parents worked long past sunset, I played on the sidewalk of my parents’ company, Design Matters. Before it was a podcast, Design Matters—one of the first agencies in the San Francisco Bay area—was my personal experience with design. My

October 31, 2017 Foundational Thinking / Learning From Others

It’s a Bird, It’s A Plane, It’s a User Champion

Posted by Kevin Fenton

Like a superhero created when the contents of two beakers accidentally combine, a powerful hybrid has emerged in the software development world: the user champion. In this origin story, the beakers would be labeled “agile” and “user experience (UX)” because the user champion borrows some of the best ideas from both disciplines. From agile, it takes the idea of the product owner (or in this case, product champion). From UX, it takes a conviction in the value of user feedback.

August 15, 2017 Learning From Others / Process and Methods

User-Centered Design Is Everyone’s Responsibility: A Launch Checklist

Posted by Ben Rogers

I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and marketing industry; my team is not alone in this launch frenzy. But does that make this odd ritual okay or even acceptable? The risk when things are missed prior to launch The worst case scenario? Once live, a project stakeholder

July 25, 2017 Design Principles / Discovery, Research, and Testing / Learning From Others

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

Posted by Kevin George

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to new lists—to subscribers who have not received an email from you before—are not included in this calculation because they usually have more unsubscribes. Your industry

January 17, 2017 Learning From Others / Process and Methods

How to Avoid UX Burnout

Posted by Benjamin Earl Evans

As I watched the app go live in across the various app stores I felt exhausted. The steps leading up to the launch had been intense, involving multiple stakeholders, scores of different user personas, and innumerable iteration cycles spread across a multitude of design teams. We shipped the project on time and shared high-fives all around, but after the dust had settled, I realized how truly tired each step of this project had made me. After the launch, I was