The majority of our work at Google has involved conducting user research with small business owners: the small guys that are typically defined by governmental organizations as having 100 or fewer employees, and that make up the majority of businesses
Continue readingCategory: UX Design
What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Planning a Taxonomy Project
Planning a taxonomy covers the same questions as planning any UX project. Understanding the users and their tasks and needs is a foundation for all things UX. This article will go through the questions you should consider when planning a kitchen, er, um…, a taxonomy project.
Continue readingHow to Determine When Customer Feedback Is Actionable
One of the riskiest assumptions for any new product or feature is that customers actually want it. Although product leaders can propose numerous ‘lean’ methodologies to experiment inexpensively with new concepts before fully engineering them, anything short of launching a
Continue readingBuilding the Business Case for Taxonomy
How often have you found yourself on an ill-defined site redesign project? You know, the ones that you end up redesigning and restructuring every few years as you add new content. Or perhaps you spin up a new microsite because
Continue readingYour Guide to Online Research and Testing Tools
The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online
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