What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and
Continue readingWhat makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators
Continue readingThrough social psychology and cognitive science, we now know a great deal about our own frailties in the way that we seek, use, and understand information and data. On the web, user interface design may work to either exacerbate or
Continue readingWhen we think of learning environments, we think of books, lectures, databases perhaps. But in my recent research, I discovered that the interactions we have with people in our networks play an even more important role in what we learn
Continue readingMy Android phone died on the train when I was several stops away from my destination. I should have remembered where I was supposed to get off, but, like everyone else, I rely on technology to offload cognitive processes when
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