It’s common in our field to hear that we don’t get enough time to regularly practice all the types of research available to us, and that’s often true, given tight project deadlines and limited resources. But one form of user
Continue readingCategory: UX Design
What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Three Ways to Improve Your Design Research with Wordle
“Above all else show the data.” –Edward Tufte Survey responses. Product reviews. Keyword searches. Forums. As UX practitioners, we commonly scour troves of qualitative data for customer insight. But can we go faster than line-by-line analysis? Moreover, how can we
Continue readingWe Don’t Research. We Build.
The following is a composite of experiences I’ve had in the last year when talking with startups. Some dialog is paraphrased, some is verbatim, but I’ve tried to keep it as true as possible and not skew it towards anyone’s
Continue readingGuerrilla Usability at Conferences
Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and
Continue readingContext matters
What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators
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