When navigating a complex system—be it a website or a large
transport network—it’s easy to get lost. Ross Howard points out how
subtle signifiers can make a big difference.
Ambient Signifiers
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Category: UX Design
What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
A Web 2.0 Tour for the Enterprise
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While Web 2.0 sweeps the internet buzz machine, businesses are a bit slower to pick up the new paradigm. Shiv Singh shows how taking the leap and embracing the collaborative nature of Web 2.0 can provide great rewards.
Continue readingJourneys, Needs, and Trust: A Volkswagen Case Study
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How do you establish trust and meaning for a dedicated and passionate audience, and do it across all media? Jason Hobbs gives a tour of creating a website for Volkswagen.
Continue readingGuiding Principles for Providing “Remember Me” Personalization
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Catering to the unique needs of each customer is the dream of any business. Technology can help us get there but we need to know how to please users without intruding their privacy. This article presents a set of guiding principles for personalization design.
Continue readingCommunicating Complex Ideas
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Can prediction markets be used successfully in a corporate environment? Kirtland forecasts that making them easier to use just might be the key. Through simple guidelines, he shares strategies for benefiting the wise crowds.
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