How can the simple act of watching people make better products? Paco Underhill, the foremost expert in behavior market research, talks about the pyramid of knowledge, worshipping at the altar of the CEO, and the need to supersize or specialize.
Continue readingCategory: UX Design
What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Bring Your Personas to Life!
Method acting can take your personas from the page to the stage. Think beyond traditional practice to give emotional life to your personas.
Continue readingMetrics for Heuristics: Quantifying User Experience (Part 2 of 2)
In part one of “Metrics for Heuristics,” Andrea Wiggins discussed how designers can use Rubinoff’s user experience audit to determine metrics for measuring brand. In part two, Wiggins examines how web analytics can quantify usability, content, and navigation.
Continue readingLong Tails and Short Queries
Why haven’t we figured out search yet? Amanda Spink talks with Christina Wodtke on why searchers still can’t ask a useful question of a search engine, and how Google may be part of the problem rather than part of the solution.
Continue readingAre We There Yet?
It’s true: even simple projects get messy. Christina Wodtke comes clean on Swiss Army knives, the writing on the wall, and the untidy glory of the Boxes and Arrows redesign contest.
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