Category: UX Design

What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.

Findability / Search and Metadata

Keep the Kitchen Cabinets from Overflowing

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Don’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the fridge, warning you that things will be dumped if they’re not labeled. You’ve seen these long-forgotten food containers of who-knows-when science experiments pushed up against the back of the fridge. Same with those things that start growing in your pantry….

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Design Principles / Discovery, Research, and Testing / Learning From Others

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

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Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to new lists—to subscribers who have not received an email from you before—are not included in this calculation because they usually have more unsubscribes. Your industry

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Design Principles / Interfaces

Designing Progressive Web Applications for the Future

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Google unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results. As both a web and Android developer, I’ve been very interested in progressive web apps, not just from a professional point of view but also because this is a technology that I actually believe in.

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