Blog - Page 13 of 124 - Boxes and Arrows

August 15, 2017 Learning From Others / Process and Methods

User-Centered Design Is Everyone’s Responsibility: A Launch Checklist

I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and marketing industry; my team is not alone in this launch frenzy. But does that make this odd ritual okay or even acceptable? The risk when things are missed prior to launch The worst case scenario? Once live, a project stakeholder

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

Posted by Kevin George

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to new lists—to subscribers who have not received an email from you before—are not included in this calculation because they usually have more unsubscribes. Your industry

July 16, 2017 Process and Methods

Monitoring User Experience Through Product Usage Metrics

Posted by Jerrod Larson and Daan Lindhout

Introduction User experience (UX) teams have many types of data at their disposal to ascertain the quality of a digital product’s user experience. Traditionally, these sources have focused on direct customer feedback through methods such as interviews and usability studies, as well as surveys[1] and in-product feedback mechanisms. Beyond survey methodologies, however, it can be time-consuming to create a recurring channel of in-depth UX insights through these traditional UX research methods because they require time to conduct, analyze, and create

April 14, 2017 Deliverables / Discovery, Research, and Testing

Make the Commercial First

Posted by Steve Turbek

If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget.

January 17, 2017 Learning From Others / Process and Methods

How to Avoid UX Burnout

Posted by Benjamin Earl Evans

As I watched the app go live in across the various app stores I felt exhausted. The steps leading up to the launch had been intense, involving multiple stakeholders, scores of different user personas, and innumerable iteration cycles spread across a multitude of design teams. We shipped the project on time and shared high-fives all around, but after the dust had settled, I realized how truly tired each step of this project had made me. After the launch, I was