Using the customer intentions method to humanize our virtual worlds In the 2010 Sci-Fi film Inception a professional thief is offered a chance at erasing his criminal history if he implants one person’s ideas into the subconscious of another person. He aims to do this by crashing the second person’s dreams. He hires a graduate architecture student to design the dreamscapes. To design each space of the dream, she must align with the thief/dream crasher’s need to easily and intuitively
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Running Design Sprint Kickoffs Remotely
As the workforce decentralizes through the increased availability of remote employment options, teams have to learn to compensate for the lack of in-person collaboration to tackle the daily work challenges. Currently, I am the Senior UX Designer for my division and am based in the United States along with our Program Managers, Leadership and Stakeholders, reporting to my Product team based in Europe, and handing over designs to the Development, based in India. However, just because the team is not
Continue readingFlawed Products Harm – A Framework to Respond
Technology products are embedded in every aspect of daily life from homes, cars, phones, schools, workplaces. They’re in entertainment, healthcare, safety, and beyond. While technology is often billed as making things easier, faster, cheaper, and fairer, it can cause harm at scale. People face frustration, harassment, financial loss, physical harm, and more. What are “Flawed products?” Flawed products are products, services, and technologies developed without considering, including, and understanding the needs of underserved consumers expected to buy and use them.
Continue readingForget the Trail of Breadcrumbs
Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough credit. As a result, most software navigational structures either reflect hierarchical departmental company/brand organization (because how can users be confused by that?), or a very top-heavy list of bucketed themes loosely based on general product “themes” (hello Amazon!).
Continue readingArchitecting Your Future: Conquering Imposter Syndrome
Imagine walking into a packed conference room (or jumping on a zoom call) for a meeting on a pressing topic. As you find your seat, you start to feel like the temperature is rising and your heartbeat quickens, your mind races through the questions that could be thrown your way. The meeting starts and things begin on a good note. The discussion is moving forward and then it happens: someone directs a question at you. It feels like a game
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