Blog - Page 7 of 124 - Boxes and Arrows

May 28, 2019 Learning From Others

Design Leadership for Introverts

Posted by Tim Yeo

How introverted designers and design leaders can operate successfully in a world where the extrovert ideal is desired. Introduction In Susan Cain’s 2012 Ted Talk, “The Power of Introverts,” she said that we live in a world where the extrovert ideal is desired. As a leader in design, this certainly feels true for me. When people paint a picture of what a leader looks like, it often looks like this: A leader commands the center of attention. A leader is

May 21, 2019 Discovery, Research, and Testing

The Lessons Learned Running User Research Interviews

Posted by Luke Frake

In the world of user research, no idea is a bad idea. If you have an idea for a great piece of research, act on it. In fact, your first epiphany is the seed from which all great things will grow. Your idea will eventually shape your hypothesis—your very best idea. This is your proposed explanation based on your current and limited evidence, paving the way from your starting point. The investigation to follow is where your user research comes

May 14, 2019 Design Principles / Process and Methods

How to Improve the User Journey on Your Website

Posted by Lexie Lu

From the moment a user lands on your website until they either leave or convert into a customer, a series of steps lead them from one point to another. Buyer personas represent your typical customer and help address pain points your customers have as well as predicting actions specific audiences might take. About 63 percent of marketers use buyer personas when creating content. From my experience, here are some steps to help improve your user’s journey once you develop your

May 7, 2019 Discovery, Research, and Testing

No! We’re Not All Just the Same

Posted by Kayla Block

In May and November of 2018, I traveled to Norway to do user research. I don’t have any depth of experience with Norwegian culture. What follows is my outsider’s view and interpretation. I doubt it’s the whole story. I tried hard to understand my surprising findings by chatting with Scandinavian friends and by researching cultural norms, but there are always limitations in how much an outsider can truly understand. I still have more questions than answers.

March 12, 2019 Workplace and Career

So you want to be a UX manager?

Posted by Chelsey Glasson

I remember a graduate student once asking me if she should continue on to a PhD program after completing her master’s degree. I asked her what she thought the benefits were to getting a PhD; she responded that having a PhD would put her on a faster track into management. Her thinking was driven by a common and faulty assumption held by many—that eventually, to progress in your career as a UX professional, you have to become a manager. The