Search Results for: information architecture

Case Studies

Case Study: How to Build a Digital User Experience Monitoring System

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Most software user experience and product management teams have similar questions: How do users feel about our products? How is our product experience changing over time? How do users feel about a recent change we’ve made in the product? Our user experience (UX) and product teams are no different, so we set up a system that provides an ongoing stream of data that answers these questions and does much more. In this case study, we describe our user experience monitoring

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Content Strategy / Search and Metadata

What UX Designers Need to Know about Conversion Rate Optimization

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Conversion is most often defined through sales, but it can also apply to clicks, sign-ups, repeat visitors, or any other metric that meets your organization’s goals. The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. The principle of ‘form follows function’ states

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Business Design / Foundational Thinking / Workplace and Career

Ending the UX Designer Drought

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The first article in this series, “A New Apprenticeship Architecture,” laid out a high-level framework for using the ancient model of apprenticeship to solve the modern problem of the UX talent drought. In this article, I get into details. Specifically, I discuss how to make the business case for apprenticeship and what to look for in potential apprentices. Let’s get started! Defining the business value of apprenticeship Apprenticeship is an investment. It requires an outlay of cash upfront for a

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Reviews

The Distant Summit of Enterprise Design

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Lately, I have been fascinated by mountain climbing. I am reading every book that I can find on the subject. As I sat down to write this review, I found the mountain climbing as a metaphor for enterprise design sticking with me. Milan Guenther’s book Intersection does an excellent job of showing us the view of enterprise design from the top of the mountain. Yet, I came away from reading it without the necessary lessons one gains from actually climbing

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Deliverables / Process and Methods / Reading List

The General Stakeholder Interview

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This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The Sales Stakeholder Interview Interviewing Executives and SME Stakeholders A Stakeholder Interview Checklist Project Management for Stakeholder Interviews Topics applicable to most stakeholders Try to keep

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