Trapeze artists with one performer trusting the other to catch them.

Book in brief — Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

Designers can empower people to make confident decisions. Empowerment goes beyond just basic functionality: we help people meet their needs and gain a sense of fulfillment and knowledge through their interactions with screens, products, and services. Empowerment is the sense of confidence people gain by making decisions and feeling good about the decisions they make. Our users take that feeling into other interactions as well. Empowerment is at the core of trust, too. Today, cynicism undermines trust in the media,

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dandelion with ones and zeroes

Designing Respectful Tech: What is your relationship with technology?

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You’ve been there before. You thought you could trust someone with a secret. You thought it would be safe, but found out later that they blabbed to everyone. Or, maybe they didn’t share it, but the way they used it felt manipulative. You gave more than you got and it didn’t feel fair. But now that it’s out there, do you even have control anymore? Ok. Now imagine that person was your supermarket.  Or your doctor.  Or your boss.

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