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The Dream of a More Human Navigation Realized

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Using the customer intentions method to humanize our virtual worlds In the 2010 Sci-Fi film Inception a professional thief is offered a chance at erasing his criminal history if he implants one person’s ideas into the subconscious of another person. He aims to do this by crashing the second person’s dreams. He hires a graduate architecture student to design the dreamscapes.  To design each space of the dream, she must align with the thief/dream crasher’s need to easily and intuitively

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Architecting Your Future: Conquering Imposter Syndrome

Imagine walking into a packed conference room (or jumping on a zoom call) for a meeting on a pressing topic. As you find your seat, you start to feel like the temperature is rising and your heartbeat quickens, your mind races through the questions that could be thrown your way. The meeting starts and things begin on a good note. The discussion is moving forward and then it happens: someone directs a question at you. It feels like a game

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Photo of two women conducting a usability session. Photo credit: Kobu Agency on Unsplash.

Taxonomies: Connecting Users to Content

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Taxonomies may be thought of as hierarchies of categories to group and organize information to be found when browsing, or as a structured set of terms used to tag content so that it can be retrieved efficiently and accurately. Sometimes the same taxonomy may serve both purposes, and sometimes two different taxonomies are used, one for each purpose, for the same content or site. Taxonomies are not new, in fact  there has been a lot written about them, including an

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Focus on Usage Maturity: Part III

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Using a Usage Maturity Matrix to Make Design and Strategy Decisions Early Foundations You may recall from earlier installments in this series, that usage maturity is a measure of users’ comfort and familiarity with, and degree of use of, a product, process or place.   During our master’s capstone research at Kent State, my project partner and I explored the varied levels of usage maturity of participants using Apple’s voice assistant Siri and found usage maturity did not coincide with participants’

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A Digital Response to the Pandemic

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In March 2020, the pandemic stretched across Europe to the UK and Ireland. As the governments of Northern Ireland and the Irish Republic began reporting cases of a deadly new coronavirus strain, both health services began to organize expert teams to take on what would be the biggest threat to public health in generations. At Big Motive, we have enjoyed the privilege of working with the health service as part of an integrated and multi-disciplined stakeholder team, charged with combatting

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