Blog - Page 4 of 124 - Boxes and Arrows

Collaborative Journey Maps

In many organizations, the design team does some research then retreats to their tower to conjure deep magics that turn note filled notebooks into a customer journey map. At least that’s what it looks like to their peers. Journey diagrams capture tons of detailed info about users, processes, and systems. The best teams share the same understanding of the user’s journey. Instead of having your team wonder where you got this information or how you came to these conclusions, have

October 12, 2020 Deliverables / Findability / Foundational Thinking / Process and Methods / Prototyping

Stop Counting Clicks

Posted by Robert Goesch

Every user interaction is a decision. Every decision can lead to an exit. So the more options we offer, the more exit opportunities we create, which will reduce the probability of conversion. Right? Well… In fact, the number of interactions a user makes is in no way directly related to conversion rates. It might be a surprise, but there is no statistical evidence to prove that this widely held belief is true. When establishing the amount of clicks that are

September 28, 2020 Learning From Others / Professionalism / Workplace and Career

People Who Design: Connecting Design Communities

Posted by Andrea Paci

These days, creating a personal website is easy. You don’t need to know about how to code; the newest platforms can host profile pages with templates you can fill in with photos, links, and text about you and your works. Especially if your content all fits in just one page, you have all you need for a website no matter if you’re a media person, digital professional, creative designer, or a tech expert. Having a website really helps to make

August 31, 2020 Learning From Others / Process and Methods

Design is Changing Shopping (for the Better)

Posted by Lexie Lu

Technology changes at the speed of light. Just when a shopping experience is updated for the latest craze, something new arrives on the scene and uproots the way people shop online. Even though this happens all the time, some design trends can give hints at how the landscape of eCommerce changes from year to year. Paying attention to these improvements allows us to stay on top of consumer needs and make educated guesses about where and when the next big

August 17, 2020 Reading List

Architectural Intelligence: Part 2

Posted by Molly Wright Steenson

We are pleased to present a few more sections from Molly Wright Steenson’s brilliant book detailing the rich history of Digital Architecture. The book covers five influential architects who insisted on working to forward digital approaches, and proceeded to create the design path for a lot of modern digital design, including the origins of Information Architecture. In Part 2 of these book excerpts Molly covers the early history of Boxes and Arrows alongside a few events and details from the early