Meet Your Peers

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The people behind the ideas, design concepts, and practices in publications like Boxes & Arrows are not always visible in ways that does them justice.

At the 2007 Summit, B&A Managing Editor Jorge Arango set out to ask some of the attendees three questions. He captured them on video, and we are publishing them as inspiration for the upcoming 2008 Summit in Miami April 10-14.

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Extreme User Research

Clients don’t know a thing about their users, and designers think that if they like it, everyone will. Sound familiar? Daniel Lafreniere’s 30-minute “extreme user research” plan comes to the rescue for those of us facing this exact situation. With this practical method, you can generate loads of useful data that will have a real impact on design, thus making the website more effective and profitable.

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