In this B&A podcast, Jeff Parks speaks with Gerry McGovern about the thinking that went into his new book. They discuss customers as strangers, the Long Neck, and task management — how to deliver and
measure what your customers want.
Category: Design Principles
Emotional Design with A.C.T. – Part 1
We form relationships with products and services for the same reasons we form them with people. In this first of two installments, Trevor explains how emotion commands attention.
Continue readingDesigning for Social Interaction
People increasingly use the web to get the information they need from each other, increasing the importance of social web design in the designer’s skill set. Paul Adams describes some basics about human relationships and key behaviors that impact our designs.
Continue readingGoogle, Stanford, and The Government Fight Swine Flu
Nate and Tony tell us about their research and design strategy approach for Stanford University’s local governments emergency response templates during the H1N1 outbreak.
Continue reading5 Steps to Building Social Experiences
“Social” is infiltrating not only consumer software, but also the enterprise. Designers must often add social capabilities with little guidance on what it means outside of Facebook or Twitter. Erin Malone gives us five steps to get started.
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