Category: Findability

people walking in a maze
Content Strategy / Findability

Forget the Trail of Breadcrumbs

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Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough credit. As a result, most software navigational structures either reflect hierarchical departmental company/brand organization (because how can users be confused by that?), or a very top-heavy list of bucketed themes loosely based on general product “themes”  (hello Amazon!). 

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Photo of two women conducting a usability session. Photo credit: Kobu Agency on Unsplash.
Discovery, Research, and Testing / Findability

Taxonomies: Connecting Users to Content

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Taxonomies may be thought of as hierarchies of categories to group and organize information to be found when browsing, or as a structured set of terms used to tag content so that it can be retrieved efficiently and accurately. Sometimes the same taxonomy may serve both purposes, and sometimes two different taxonomies are used, one for each purpose, for the same content or site. Taxonomies are not new, in fact  there has been a lot written about them, including an

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Deliverables / Findability / Foundational Thinking / Process and Methods / Prototyping

Stop Counting Clicks

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Every user interaction is a decision. Every decision can lead to an exit. So the more options we offer, the more exit opportunities we create, which will reduce the probability of conversion. Right? Well… In fact, the number of interactions a user makes is in no way directly related to conversion rates. It might be a surprise, but there is no statistical evidence to prove that this widely held belief is true. When establishing the amount of clicks that are

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Findability / Search and Metadata

Keep the Kitchen Cabinets from Overflowing

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Don’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the fridge, warning you that things will be dumped if they’re not labeled. You’ve seen these long-forgotten food containers of who-knows-when science experiments pushed up against the back of the fridge. Same with those things that start growing in your pantry….

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