“Customer Experience” is all about how your prospective and current customers perceive your company, based on the effort they had to expend accomplishing the above tasks. If the word “brand” pops into your head, you may go to the head of the class.
Continue readingThis follow-up to Chiara Fox’s case study on bottom-up efforts to unify PeopleSoft’s various sites looks at how to create a system that not only reflects content patterns, but also supports user needs and delivers on important business objectives.
Continue readingWith all the bickering over the “right” tools, we lose sight in these discussions of the fact that we already have the perfect tool: our brains. The knowledge, expertise and skills to solve problems are right between our ears.
Continue readingOne of the dirty little secrets about being an information architect is that most of us only bat .500 at best. We labor and agonize over making recommendations and designing information architectures that are supposed to change the world, but many of our designs never see the light of day. Rather than moan about why my designs were not implemented, I want to share my story.
Continue readingThere are several important factors to consider when you are planning to do prototyping for user testing. You will want to make careful choices about fidelity, level of interactivity and the medium of your prototype. Chris Farnum offers descriptions and best use scenarios to help you make the best prototype decision for your tests.
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