What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
While the imaginary persona is helpful in the design process, a data-backed persona lends even more depth and focus to the development process. Andrea Wiggins reveals some effective ways to back up your personas with data easily available today.
Continue readingThis article is the fourth in a series sharing a design framework for dashboards and portals. In this installment, Joe Lamantia demonstrates how to connect content containers to ease navigation at all levels of the architecture.
Continue readingMilissa and Jeff discuss how this long held rule in web design is being de-bunked by web analytics and user testing, as well as how this will impact design and development processes based on screen resolution and browser compatibility.
Continue readingClick streams have made room for bounce rates, search analytics, and much more. Inspire stakeholders to act by telling stories with key metrics and better supporting the narrative with data.
Continue readingIn the quest to gather more data on user behavior, some researchers and designers look to server log files for usability analysis. While the logs do provide a great deal of information, Karl Groves demonstrates why they are are inappropriate for gathering usability data.
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