What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Why haven’t we figured out search yet? Amanda Spink talks with Christina Wodtke on why searchers still can’t ask a useful question of a search engine, and how Google may be part of the problem rather than part of the solution.
Continue readingIt’s true: even simple projects get messy. Christina Wodtke comes clean on Swiss Army knives, the writing on the wall, and the untidy glory of the Boxes and Arrows redesign contest.
Continue readingWeb analytics typically provide intelligence for executives and marketers, but the real value comes from evaluating the online experience. Andrea Wiggins shows how designers can use analytics to quantify the user experience.
Continue readingWhen navigating a complex system—be it a website or a large
transport network—it’s easy to get lost. Ross Howard points out how
subtle signifiers can make a big difference.
While Web 2.0 sweeps the internet buzz machine, businesses are a bit slower to pick up the new paradigm. Shiv Singh shows how taking the leap and embracing the collaborative nature of Web 2.0 can provide great rewards.
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